In Japan, April is not only cherry blossom season, but also the start of the new fiscal year and the new school year. Although New Years is the biggest holiday of the year and clearing out a lot of the staleness of the past year, spring feels most appropriate for new beginnings. New employee recruits and transfers are getting to know their coworkers at flower-viewing picnics, and s school opening ceremony without cherry blossoms would be like a Christmas without cake.

Girls and boys, be ambitious!