Mascots are a very normal part of daily life in Japan. Each prefecture has their own mascot (and they compete for the best mascot prize every year), companies and organizations will have their own mascots, cities will have their own mascots, even certain aspects of cities will have their own mascots–as is the case with Peony-chan, who represents Matsue’s… well… peonies. Their reputation may already proceed them, though. According to the Japan Times on 11/20/12, “Sales of peonies from Matsue, Shimane Prefecture, are booming in Vladivostok after hitting the market in Russia’s Far East in 2009, virtually selling out every year because of their variety of colors and longevity.” The day Peony-chan came to visit, she was preparing for a trip to Taiwan.

Matsue peonies are especially well known on Daikonshima, where they can be seen all year round–though I’ve heard early May is the best time to see them. That’s when I’m planning on going! The other flower that represents Matsue is the tsubaki (camellia), which I’m looking forward to seeing around the castle in winter.

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While this is the only mascot of this size to pay a visit to my office, I don't see Peony-chan in my daily life as often as I see, say, Appare-kun, the PR champion of Matsue Castle!

Unlike most mascots he’s human(esque) and has a more varied set of expressions than just “happy” and “super happy”, but like most mascots, he can be made into any kind of product, especially edible ones.

I haven’t run into him in person yet, but I have seen his bride Shijimi-hime, based on a Shijimi clam (a specialty product of the area. Most of the Shijimi clams consumed in Japan come from Lake Shinji). This kind of encounter is also completely normal.

There is no mascot I see as often as Shimanekko.

Get it? Shimane (prefecture) as a neko (cat)? And notice the visual reference to Izumo Taisha, with the roof architecture and the shimenawa rope? You noticed that all, right? Of course you did.

Even if you didn’t, you can’t visit Shimane without noticing Shimanekko. Besides Shimanekko on the face of products from pencils to hand towels to cookies to bouncy castles in every place from rest stops to places of legend to your neighborhood convience store, there is also a Shimanekko dance.

Shimanekko and Appare-kun are so popular that they even get drilled with questions about whether or not they are friends and star in commercials for candy companies.

Furthermore, have you heard of the Yura-Chara Grand Prix? I didn’t until very recently either, but apparently many thousands of people did, and they voted for their favorite mascot characters. Out of over 860 entries in 2012, Shimanekko took 6th place! Good job being cute, Shimanekko!

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